Landing page czy strona firmowa: co wybrać
Jedna strona pod jedną ofertę czy pełna witryna z sekcjami? To zależy od celu. Wyjaśniamy, kiedy który format się opłaca.
It's not a question of 'which is better' — it's a question of the goal. A landing page and a corporate site solve different things, and mixing them up is costly.
When a landing page
One product, service or promo for ads. The whole page leads to one action — the request. Fast to launch, easy to test offers. Perfect for advertising and launches.
When a corporate website
Many services, a need for organic SEO, a blog, cases, several languages. A site with dedicated pages per service ranks for dozens of queries and works for the long run.
Often — both
Many businesses run a corporate site for organic traffic and separate landing pages for ad campaigns. It's not 'either/or' but two tools for different channels.
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