Why your online store doesn't sell: 7 reasons that drain the budget 

You have traffic but no sales? Usually it's not the product but how the store is built. We find the leaks.

The biggest illusion of a store owner: «traffic means sales». Ads drive people in, and they leave. Almost always it's not the product or the price but that the store gets in the way of buying. Here are the seven most common reasons.

1. Slow loading

Every extra second of loading means fewer clients. On mobile people leave even faster. Speed isn't a «nice bonus» — it's direct money.

2. Complicated checkout

Mandatory registration, ten fields, confusing delivery — and the cart is abandoned. The fewer steps to payment, the more completed orders.

3. No trust

No reviews, no contacts, no return policy, no real photos. People don't pay a stranger. Trust is built from details that are often simply missing from the page.

4. Poor on mobile

Most people arrive from a phone. If the buttons are tiny, images break and the cart is awkward, you lose the majority of buyers without even knowing it.

5-7. Search, analytics, response speed

The client can't find a product because search and filters are weak. You can't see in analytics where people drop off. And no one answers pre-purchase questions quickly. At RADOBO we first find where the store leaks and only then fix it — because driving ads into a «leaky» store means burning budget.