Landing page or corporate website: what to choose 

One page for one offer or a full multi-section site? It depends on the goal. We explain when each format pays off.

It's not a question of 'which is better' — it's a question of the goal. A landing page and a corporate site solve different things, and mixing them up is costly.

When a landing page

One product, service or promo for ads. The whole page leads to one action — the request. Fast to launch, easy to test offers. Perfect for advertising and launches.

When a corporate website

Many services, a need for organic SEO, a blog, cases, several languages. A site with dedicated pages per service ranks for dozens of queries and works for the long run.

Often — both

Many businesses run a corporate site for organic traffic and separate landing pages for ad campaigns. It's not 'either/or' but two tools for different channels.