How to write a website brief (technical spec): a checklist
A good brief saves budget and nerves — both sides know what's being built. Here's a checklist of what a website spec needs.
A brief (technical spec) is an agreement about what exactly is being built. Without it a project drifts: you imagined one thing, the contractor made another, and the budget is already spent. A good brief needn't be 50 pages — the point is that the essentials are clear.
What a brief should contain
The site's goal (leads? sales? bookings?). Who your audience is. Examples of sites you like and dislike — and why. A list of required pages and blocks. Features (forms, payment, personal account, multiple languages). Who provides copy and photos. Timeline and a budget guideline.
What's most often missing
The goal. Many briefs describe «how it should look» but not «why». Yet it's the goal that defines which site is right. People also often forget who will prepare content — and the project stalls without copy and photos.
Service: Websites — we build it turnkey→No brief? We'll help write it
If you don't have a ready brief — that's fine. At RADOBO we start with a short conversation-brief and turn it into a clear spec ourselves: together we formulate the goal, structure and features. So you don't pay for guesswork, and we build exactly what you need.
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