Sitio web o Instagram: por qué un negocio necesita ambos 

Instagram es un escaparate, el sitio es el cimiento. Explicamos por qué no compiten sino que se refuerzan.

'We have Instagram, why a website?' is a common question. The answer is simple: they're different tools doing different jobs.

What Instagram can't do

Instagram doesn't show up in Google when someone searches 'specialist near me' or 'flower delivery + city'. It's a poor place to find address, prices and a menu, and the algorithm hides your posts. And you don't own the audience — the platform sets the rules.

What a website gives

A website captures search traffic, keeps the menu, prices, booking and payment in one place and builds trust. Instagram keeps working as a shop window and a live feed, while the site is the foundation that brings clients from Google.

The best result is when they work together: the site for search and trust, Instagram for content and loyalty.