love it!
E-commerce for an SLS- and fluoride-free toothpaste brand — catalog, cart, accounts.
Clientlove it!
NicheOnline store
Year2025
RoleTurnkey design & development
Catalog by type (pastes, foams)Cart and full checkoutRegistration and user accountA care blog and newsletter signup
(01)
Challenge
love it! is a Ukrainian oral-care brand “created by dentists”: toothpastes and foams free of SLS and fluoride. It needed not just a store but a showcase with character — as clean and pleasant as the product itself. So buying is easy and the brand is remembered from the first screen.
(02)
Solution
Natural care in an equally clean storefront: a brand with character, a convenient store and a path to purchase in a few clicks.
Design language
#457F5APine
#FF6692Pink
#BEE5A1Lime
#FFE783Sunny
▶see it in action
“We turned chaos into a system you run with a calm head.”
(03) Results
a few clicks
to purchase
1 brand
a showcase with character
24/7
store under supervision
services in this case
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