Will a website pay off: how to calculate ROI
A website is an investment, not an expense. A simple formula to work out how fast it pays off.
«Is a website worth it?» is the right question. A site pays off if it brings in more than it costs. Working that out is simpler than it seems.
A simple formula
Count: leads per month × your close rate × average check = revenue. Divide the site's cost by that monthly revenue — and you get how many months it takes to pay off. Often it's 2–6 months.
What affects payback
Faster payback comes from a site with SEO (free traffic), high conversion (convenience, trust) and a high average check. A cheap site that brings no leads never pays off — it's the most expensive option.
Service: Websites — we build it turnkey→At RADOBO we design a site for payback: leads, conversion, SEO — so it returns your investment instead of just existing.
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