Own store or marketplace: where it's better to sell 

Rozetka, Prom, Allegro or your own store? We compare commissions, traffic, risks and long-term gain.

A marketplace gives you traffic from day one — and takes your margin forever. Your own store costs more upfront but it's your asset. Let's be honest about it.

Marketplace: pros and cons

Pros: ready traffic, buyer trust, zero development. Cons: 5–20% commission, you sit next to competitors on one page, the customer isn't yours, rules can change tomorrow — and you can be blocked.

Your own store

Cons: a $3,000+ start and you must earn traffic yourself. Pros: 0% commission, your customer base, your brand, repeat sales and remarketing. After a year or two the money difference becomes dramatic.

The right answer is both

Start on a marketplace to test demand. In parallel, build your own store and move repeat customers there. The marketplace is an acquisition channel, your site is a retention channel.

Planning your own store? Tell us about your range — we'll price it and advise on strategy.