A dental clinic website: what it needs so patients actually book 

Online booking, transparent prices and trust. Three things without which a clinic site won't turn visitors into patients.

Patients choose a dental clinic carefully — it's about health, trust and money. The site must remove three barriers: 'how to book', 'how much it costs' and 'can I trust you'.

Online booking — not a 'call me back' form

Patients want to pick a service, a doctor and a time themselves, often in the evening after work. Booking with a reminder cuts no-shows and takes load off reception.

Transparent prices remove fear

Missing prices scare people off. Even a 'from' range gives the patient a sense of control and raises the chance they'll reach out.

Trust: doctors, work, reviews

Photos of doctors, before/after work and reviews make the clinic feel real. That's what separates a site that sells from a card people close.