What an app MVP is and how much it costs 

An MVP is the smartest way to launch an app cheaply and test the idea on real users. We explain what's included and what it costs.

An MVP (Minimum Viable Product) is the first version of an app with the key features, launched fast and cheap to test the idea on real users — instead of spending a year and a budget blindly.

What an MVP includes

Only what proves value: 2–3 core features, a basic design, sign-up, a backend. No bells and whistles you can add later. The goal is to launch and start learning from users.

How much it costs

A cross-platform MVP — $8,000–20,000 and 6–12 weeks. That's 3–5× cheaper than a full app and gives you the key thing: whether there's demand, before investing more.

Want to test an idea without risk? Let's start with an MVP — tell us about the app.